In Programmatic, How Many ‘Hands On Keyboards’ Do Brands Really Need?
by Dean Vegliante
Posted in: Press
“Marketers understand that the future is in programmatic, and their success relies on their ability to build a staff that understands this space. While agencies won’t necessarily suffer, they’ll need to continue to redefine what kinds of services they offer, and how they provide strategic value in the age of programmatic.” http://bit.ly/2fE7x9t