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    Marketers Must Redefine ‘Premium’ In Mobile

    by Dean Vegliante
    Posted in: Press
    “With smartphones “positioned to become the default device for internet access” for many Americans, according to eMarketer, marketers know that they must have a mobile component. But because the mobile web is so unique, advertisers can’t carry over the audience targeting or brand-safety guidelines they’ve used in print and desktop advertising.” http://bit.ly/2wp2T2A

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