• Case Studies | Motel 6
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    Challenge

    Motel 6, a leading budget motel chain with more than 1,100 locations across the US and Canada, enlisted Netmining to increase online bookings.

    Solutions

    Netmining used a combination of its core technology, data science, and analytics alongside its team of skilled operators to profile and reach users in real-time. Netmining leveraged this data to tailor a bidding strategy to efficiently drive users down the conversion funnel and complete online bookings.

    Netmining recognized the need for a mobile component to the SmartRemarketing℠ campaign in order to capture the evermore present consumer-on-the-go. This became an integral part of the campaign's success.

    Results.

    Saw up to a 46% booking increase YoY

    Increased overall revenue by 58% quarter over quarter

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